pantone-2021-diverniere

Pantone Color Institute finally unveils the color that will best reflect the year 2021. It’s the first time an achromatic shade has been selected, and the second time two colors have been chosen: ๐™„๐™ก๐™ก๐™ช๐™ข๐™ž๐™ฃ๐™–๐™ฉ๐™ž๐™ฃ๐™œ and ๐™๐™ก๐™ฉ๐™ž๐™ข๐™–๐™ฉ๐™š ๐™‚๐™ง๐™–๐™ฎ.

It’s a combination that speaks to the resilience, the optimism and hope and positivity that we need, as we reset, renew, reimagine and reinvent,” said Laurie Pressman, vice president of the Pantone Color Institute, in a video call along with executive director, Leatrice Eiseman.

pantone-2021-diverniere
Therapeutic implications

Pantone’s Color of the Year reflects color trends in fashion, beauty, design and home decor, and since the beginning, the initiative has also served as a mood ring of sorts, selecting the hues capturing the spirit of the time. In years with undercurrents of uncertainty — such as 2020’s global pandemic — that has often meant choosing colors that are meant to soothe, calm or uplift.

Psychological associations

According to Pantone’s press statement, Illuminating is associated with optimism and vivacity, while Ultimate Gray encourages “feelings of composure, steadiness and resilience.”

Yellow is often associated with “cheer” and “happiness,” due to its correlation with the sun, and gray representย qualities of fortitude and reliability (it’s the color of stone, and a classic neutral in a wardrobe).ย 

However people interpret Pantone’s choices this year, Pressman and Eiseman emphasize the strength of bringing two disparate colors together.

“What we were trying to demonstrate was how you have different elements that come together, and it’s that coming together that expresses the strength and the hopefulness,” said Eiseman.ย 

pantone-2021-diverniere

These concepts inspired my illustration: sometimes the sunโ€™s light illuminates the moon completely, sometimes not. But itโ€™s in continuous change and sooner or later we will return to shine!

Ps: the gradient in the background is created with Pantone 2019 and 2020.

Pps: This design was made forย Cose Belle Festivalย contest and this year’s theme was “regeneration”.

Come ogni anno, ilย ๐๐š๐ง๐ญ๐จ๐ง๐ž ๐‚๐จ๐ฅ๐จ๐ซ ๐ˆ๐ง๐ฌ๐ญ๐ข๐ญ๐ฎ๐ญ๐ž ha indicato ieri la tonalitร  che rappresenterร  lโ€™anno 2021. Per la seconda volta in 22 anni ne sceglie due: il giallo ๐™„๐™ก๐™ก๐™ช๐™ข๐™ž๐™ฃ๐™–๐™ฉ๐™ž๐™ฃ๐™œ e il grigio ๐™๐™ก๐™ฉ๐™ž๐™ข๐™–๐™ฉ๐™š ๐™‚๐™ง๐™–๐™ฎ.

“รˆ una combinazione che parla della resilienza, dell’ottimismo, della speranza e della positivitร  di cui abbiamo bisogno, mentre ripartiamo, rinnoviamo, rimmaginiamo e reinventiamo”, ha detto Laurie Pressman, vice presidente del Pantone Color Institute, in una videochiamata col direttore esecutivo, Leatrice Eiseman.

Caratteristiche terapeutiche

Le scelte fatte da Pantone riflettono le tendenze del colore nella moda, bellezza, design e arredamento, e da sempre, l’iniziativa รจ riflette l’umore, selezionando le tonalitร  che riflettono lo spirito del tempo. In un anno di incertezza come questo anni — con la pandemia globale del 2020 — รจ stato importante scegliere colori che hanno lo scopo di calmare, alleviare o sollevare.

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Associazioni psicologiche

Dal comunicato stampa si legge, il giallo รจ associato all’ottimismo e alla vivacitร  mentre il grigio incoraggia “sentimenti di compostezza, fermezza e resilienza.”

“Quello che volevamo dimostrare era come si uniscono diversi elementi e il modo in cui possano creare forza e speranza”, ha detto Eiseman.

Questo ha ispirato la mia illustrazione sulle fasi lunari: a volte la luce del sole la illumina completamente, a volte no. Ma รจ qualcosa in continuo mutamento che prima o poi ๐˜ต๐˜ฐ๐˜ณ๐˜ฏ๐˜ฆ๐˜ณ๐˜ขฬ€ ๐˜ข ๐˜ด๐˜ฑ๐˜ญ๐˜ฆ๐˜ฏ๐˜ฅ๐˜ฆ๐˜ณ๐˜ฆ!

Ps: il gradient in background รจ formato proprio dal Pantone 2019 e quello del 2020.

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Pps: con questa illustrazione ho partecipato al concorso diย Cose Belle Festival, che aveva come tema la rigenerazione.

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